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15 MARCH 2015
Edita announces indicative price range for an offering of ordinary shares on the EGX and global depositary receipts on the LSE
Cairo, 16 March 2015 Edita Food Industries S.A.E. (“Edita” or the “Company”) announced today the price range for an offering of up to 30% of the Company’s existing ordinary shares currently owned by the Selling Shareholders (as defined below) in (i) an institutional offering of ordinary shares to be listed on the Egyptian Exchange (“EGX”) and global depositary receipts (“GDRs”) representing ordinary shares to be listed on the London Stock Exchange (“LSE”), and (ii) a separate domestic offering of ordinary shares in Egypt (together, the “Combined Offering”). The indicative price range for the Offering (the “Offer Price”) has been set at between EGP 16.80 and EGP 18.50 per ordinary share to be listed on the EGX. The final Offer Price may be revised upward or downward from this indicative price range. Each GDR will represent five ordinary shares, and the GDR price will be based on the Central Bank of Egypt’s (“CBE”) latest EGP:USD auction price as published on the CBE’s website. Commenting on the Combined Offering, Edita Chairman and Managing Director Hani Berzi said: “We look forward to meeting with domestic and international investors to discuss the compelling corporate competitive advantages and underlying macroeconomic and market fundamentals that have allowed us to deliver revenue, EBITDA and net profit CAGRs1 of 19.6%, 26.9% and 26.2%, respectively, in 2012 to 2014. The breadth and depth of our product offering, our outstanding market position in key segments, modern ISO-certified production facilities and extensive sales and distribution network give us reason to be very optimistic about our potential to continue creating shareholder value. These performance trends are supported by improving spending power in the Arab world’s largest consumer market on the back of economic recovery, as well as robust demographic trends and changing lifestyles and consumer habits in Egypt and the wider MENA region which continue to boost demand for packaged snack food products.” 1 Figures derived from IFRS audited financial statements.   NOT DIRECTED AT OR ACCESSIBLE BY PERSONS LOCATED IN THE UNITED STATES OF AMERICA, AUSTRALIA, CANADA, JAPAN OR SOUTH AFRICA OR IN ANY OTHER JURISDICTION IN WHICH IT IS UNLAWFUL TO DISTRIBUTE THE ANNOUNCEMENT. Founded in 1996 by the Berzi family, Edita is a leader in the growing EGP 15.5 billion2 Egyptian packaged snack food market. The Company manufactures, markets and distributes a range of branded baked snack products including packaged cakes, croissants, rusks (baked wheat snacks), and wafers as well as selected confectionary / candy products. The Company’s local-brand portfolio includes household names such as Molto, Todo, Bake Rolz, Bake Stix, Freska and MiMix; Edita also owns select international brands in certain jurisdictions.3 The Company holds number-one market positions in Egypt in its core cake and croissant segments and a number-two market position in rusks. In 2014, Edita recorded revenues of EGP 1,918.6 million, EBITDA of EGP 463.1 million (24.1% margin) and net profit of EGP 265.9 million.4 Following the approval of the Egyptian Financial Supervisory Authority (“EFSA”) and the EGX, the shares and GDRs will be offered to institutional investors in Egypt and internationally (the “Institutional Offering”) with a further offering of shares in a domestic offering in Egypt (the “Egyptian Retail Offering”). No GDRs will be offered to retail investors in Egypt. EFSA has approved the issuance of GDRs. Pursuant to its approval by the EFSA, the Public Subscription Notice (“PSN”) has been published in Egypt as mandated by law. The selling shareholders are Africa Samba B.V., an indirect subsidiary of funds managed by pan-emerging markets private equity firm Actis, and Exoder Limited, a subsidiary of leading Greek snack foods player Chipita (the “Selling Shareholders”). Berco Limited, an investment vehicle of the Berzi family and the largest individual shareholder in the Company, will not sell any shares in the offering and will remain the largest individual shareholder in Edita following the Combined Offering. Edita will not receive any proceeds from the Combined Offering. The shares will trade on the EGX under the stock symbol EFID.CA and GDRs on the LSE under the stock symbol of EFID. Completion of the Combined Offering is conditional upon (i) receipt of customary regulatory approvals of the UK Financial Conduct Authority (“FCA”), the LSE, the EFSA and the EGX, and (ii) finalizing the book-building process. EFG Hermes Promoting & Underwriting and Goldman Sachs International are acting as Joint Global Coordinators and Joint Bookrunners for the Combined Offering.

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