​EFG Hermes today unveiled the first copy of its new multi-market print advertising campaign. The advertisement, which runs on two consecutive pages, begins with a view of the iconic Cairo Tower and notes, “Some aspire to reach the peak…”. The following page shows the Tower from a bird’s-eye view and concludes, “For us, it is another step in our journey.” Subsequent market-specific copies of the campaign will highlight landmarks in the Arab world. In the body copy, the advertisements note the firm is not just the largest investment bank in the Arab world, but also the second-largest in global emerging markets from China to Latin America. The body also includes statistics highlighting EFG Hermes’ regional leadership of the markets for securities brokerage, asset management, investment banking and research. Clickhereto see a copy of the advertisement with visuals from Egypt