​New Suite of Smart Trading Apps Provide EFG Hermes Securities Brokerage Clients with the Region's Best Real Time Multimarket Functionality EFG Hermes’ award-winning Securities Brokerage has unveiled its full suite of iOS and Android online trading applications developed specifically for iPhone, iPad and Android devices 19  March 2014   Dubai, UAE — EFG Hermes Securities Brokerage clients across the region can now track and trade stocks in multiple markets across the region on their iPhone, iPad and Android devices in real time at any location. Today, the leading securities broker in the Arab world has completed the rollout of its online trading tools, which include definitive iOS and Android trading apps as well as EFG Hermes Pro, a new state-of-the-art desktop streamer that allows users to view real time data in Egypt, Dubai, Oman and Abu Dhabi. “The power of smart devices is increasing tremendously. In the next few years, most of us will be doing 90% of our work on our handheld devices, which is why we were extremely eager to launch this innovative suite of products that have been developed with the specific needs of EFG Hermes’ brokerage clients in mind,” said Ahmed Waly, Co-Head of EFG Hermes Securities Brokerage & CEO of EFG Hermes IFA in Kuwait.  “Our focus in developing the applications was to create native iOS and Android applications, each of which was designed from the ground up to take full advantage of the unique features of the respective operating systems. By running native on each operating system, the applications have the look, feel, speed and stability that power users expect of their favorite mobile platforms,” added Waly. With the new dynamic, fully bilingual portfolio management tools, EFG Hermes Brokerage clients can place buy and sell orders across multiple markets in real time, check portfolios anytime, anywhere, get live stock quotes, customize watch lists, access market news and track indices—all with industry standard security features. The iOS apps were launched at the end of 2013 while the Android version for mobile phones has become available in February 2014.   EFG Hermes’ new desktop streamer, EFG Hermes Pro is now also available for brokerage clients. Unlike most streamers that only allow users to view data, EFG Hermes Pro offers superior functionality including the ability to trade and view multiple markets simultaneously. Phase two of EFG Hermes Pro will also give users access to EFG Hermes’ award-winning research. “When you couple the functionality and accessibility of these new products with our on the ground presence in each and every country where the products are offered, you have a basket of services that is unrivalled. At the end of the day building a successful brokerage business is about building relationships and understanding the needs of our clients. By leveraging the strength of the entire EFG Hermes platform we have been able to successfully meet the demands of a diversified and growing client base throughout the region.” said Mohamed Ebeid, Co-Head of EFG Hermes Securities Brokerage. EFG Hermes Securities Brokerage has received a number of prestigious recognitions for the year’s achievements and maintained advanced rankings throughout 2013. The division remains the number-one ranked broker in Egypt while maintaining a lead in rankings across regional markets. EFG Hermes was named Best Broker in Egypt and Kuwait in EMEA Finance Magazine’s 2013 Banking Awards, marking a fourth consecutive win for EFG Hermes IFA in Kuwait. The firm’s brokerage arm was also named “Best Brokerage House in Egypt, KSA and Oman” at the Global Investor/ISF Middle East Awards 2013.   “It is an honor to be recognized by these prestigious organizations. The awards are ultimately a recognition of the firm’s ability to provide multimarket trading platforms, experienced on-the-ground teams, and unique corporate access to senior and executive management teams of publically listed equities across the region. This is the solid foundation that has allowed us to maintain robust market shares on both the institutional and individual sides of the business and the basis on which our future growth will be built,” said Ebeid.