Cairo, November 24, 2024

Valu, MENA’s leading universal financial technology company, is thrilled to announce its continued sponsorship of rising star Weightlifting champion Mahmoud Hosny. For the past two years, Hosny has been part of our athlete support program. This partnership underscores Valu’s commitment to inspiring and empowering athletes as they strive for excellence in their respective sports. As Mahmoud competes in official championships in Egypt and worldwide, Valu offers him the support he needs to succeed. 

Mohamed Mounir, Deputy CEO of Valu, shared his vision: “This partnership reflects our dedication to nurturing local talent and strengthening the sports community. We strive to ensure our sponsored athletes have the resources they need to thrive. Supporting athletes like Mahmoud Hosny not only helps them achieve their dreams but also uplifts our country and enriches our brand. We’re excited to follow Mahmoud’s journey and the positive influence he can have in the world of sports. At Valu, we truly believe that sports have the power to unite people, inspire change, and create a brighter future for everyone.”

Mahmoud has already made significant strides in his athletic career, achieving remarkable milestones including:
-    Bronze Medal at the World Championships for Adults
-    Gold and Two Silver Medals at the African Championships for Adults
-    Two Bronze and One Silver Medal at the World Championships for Juniors

“These accomplishments reflect Mahmoud’s dedication and talent, and we are proud to support him on his journey to excellence,” Added Mounir.
Valu is dedicated to nurturing young talent and believes in the potential of the next generation of athletes. Our sponsorship of Hana Goda highlights this commitment, as we were proud to be the first brand to support her journey. By investing in young athletes like Hana, we aim to help them reach their dreams while inspiring others to pursue their passions. We envision a future where these young talents excel in their sports, uplift their communities, and motivate the next wave of aspiring athletes.

-ENDS-

About Valu
Valu is the leading universal financial technology powerhouse offering customers and businesses convenient and comprehensive financial solutions. Under its product universe, Valu pioneered Buy-Now, Pay-Later (BNPL) solutions in the MENA region through U, providing customizable financing plans for up to 60 months across more than 6,500 points of sale and over 2,000 websites and apps – covering a diverse array of categories, including home appliances, electronics, home finishing, furniture, residential solar solutions, healthcare, education, travel, and fashion, among others. Valu also offers investment products, an instant cash redemption program, savings solutions, and a financing solution to facilitate the purchase of big-ticket items up to EGP 15 million in the luxury space through the AZ Valu fund and EFG Hermes ONE, Sha2labaz, Akeed, and Ulter respectively. In addition, Valu offers business-to-business solutions through Valu Business. Valu had recently introduced its prepaid card and co-branded credit card in collaboration with Visa. As an award-winning fintech player in the MENA region, Valu embraces a progressive mindset with an agile workforce committed to architecting innovative financial solutions.

For further information, please contact:  

May El Gammal
Group Chief Marketing & Communications Officer of EFG Holding
melgammal@valu.com.eg   

Omar Salama
Senior Communications Manager of EFG Holding
osalama@valu.com.eg 

Valu Public Relations Team
Public_Relations@valu.com.eg 

Note on Forward-Looking Statements
In this press release, Valu may make forward-looking statements, including, for example, statements about management’s expectations, strategic objectives, growth opportunities, and business prospects. These forward-looking statements are not historical facts but instead represent only Valu’s belief regarding future events, many of which, by their nature, are inherently uncertain and are beyond management’s control and include, among others, financial market volatility; actions and initiatives taken by current and potential competitors; general economic conditions and the effect of current, pending, and future legislation, regulations, and regulatory actions. Accordingly, the readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date on which they are made